With her unique approach to clothing construction, Véronique Leroy offers an atypical and distinct vision of fashion. Starting from the fabric, she shapes volumes, blends colors and textures, plays with proportions and structures, always adding a final touch and numerous details that create a unique style. The taffeta presents a wrinkled appearance and is balanced with geometric buttons, cut to measure. The marbled and frayed denim is paired with a lightweight shirt in contrasting colors, subtly adorned with a rounded collar and visible stitching. Various knits, used to create a cardigan, are randomly mixed to achieve an oxidized color. The sleeves of a coat are shifted forward to achieve an almost intentionally neglected silhouette. Her signature is based on her taste, where paradox and bold combinations blend, offering a silhouette with a balanced and extravagant attitude, yet always very precise.

It is in the heart of historic Paris, among artisans, that the collections are conceived, designed, and prototyped in Véronique Leroy's studio. The collections are produced in France, Europe, and Tunisia, using materials from the finest European weavers and spinners.