UND
UND stands for undressed, shedding the superfluous in exchange for freedom, to reach the essential, the true. UND is a journey of evolution and liberation from layers, a change of skin to reach a hidden essence, a core of awareness. The trials on the deliberately and inevitably imperfect bodies of Giada and Margherita thus become a therapeutic path, a confrontation with one's nature, with one's vulnerability, drawing new patterns on the body with chalk to study it, to get used to normal seasonal changes, to the differences that nourish the beauty of real women. And it is in talking with women and their insecurities that we learn that it is very rare to find someone who loves themselves as they are.
UND is about undressing, layer after layer, exposing oneself not to showcase something but to find a skin that feels good in one's own body.
Sustainability has been part of UND since its first collection and is essential to translate the brand's concept into a product. It falls within the realm of care given to those who become part of the project, whether they are a supplier or a customer: UND is created with kindness. More than a sustainable approach, it is a way of being. Obviously, Made in Italy.